PAY-PER-CLICK
It starts with the first click
PPC is one of the key instruments in targeting and reaching exactly the right audience for you. No waste, no huge attrition, just a qualified, receptive audience for your products and/or services.
It will take investment, but the spend is appropriate, efficient and designed to deliver maximum return. After at least one month of PPC advertisement, you should see rewards. These take the form of increased site visitors, more enquiries, more customers, boosted revenue generation.
After only a few months it is possible, and important, to compare your data and analyse response. This enables you to build the fullest picture of how and where your budget should be for each campaign.
Benefits of PAY-PER-CLICK
Pay Per Click advertising is tried, tested, and proven to be one of the most targeted and immediate ways of putting your business in front of prospective customers who are searching for what you do and offer.
Paid search is often a key component in a broader successful marketing strategy. Effective PPC ads elevate you above the crowd, keep you ahead of competition and do wonders for brand awareness.
WHAT TO EXPECT FROM OUR
PPC Management
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PPC Strategy
The entire point of a PPC campaign is that it is exactly right for you. We will get to know your business, industry sector, competitors and USP’s (unique selling points), then work with you to develop a truly tailored strategy that will deliver business changing results.
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Implementation
We deliver that strategy by building out your existing campaigns or establishing accounts at new networks. It’s important to us that you own the accounts and that you have a relationship with the network owners.
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Keywords
Keywords are key! We will ensure you are not pouring money down the drain due to misplaced targeting. Only the most appropriate keywords will be pinpointed. We use the most up-to-date techniques to enable you to cover the full search landscape while avoiding money squandering dead areas, blind alleys, and useless cul-de-sacs!
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Ad Copy Writing
Your adverts will be tightly focused to the ad group’s keywords and to the landing pages on your website. Strong calls to action and continual testing means we can be confident that you are not only getting the right traffic, but doing so at the lowest cost. The best numbers in the most budget friendly way is our goal for you!
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Ads Extensions
Ad extensions are now a vital part of the PPC repertoire. Ad extensions transform your ad text and can raise your brand head and shoulders over the competition. If you’re not using ad extensions in today’s bid landscape, the fact is you are missing a trick.
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Tracking
Without the right data, optimising a PPC campaign would just be a shot in the dark and ultimately a waste of time and money. One of the very first things we do is make sure the tracking is correctly set up, giving us all the data, we need to optimise the accounts going forward.
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PPC Optimisation
Weekly and monthly reporting is crucial to keep you informed on the performance of your social campaigns. This knowledge allows you to keep across what is happening, what is working and how it is working. Armed with this information, you are in the best position to confidently strategize and budget.
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Reporting
The backbone of any marketing campaign is compelling content, never more so than in this digital era, and our creatives, writers, designers, and developers have steered many brands into mainstream media, industry leading publications and the most influential blogs.
Our PPC Services
Pay per Click Services are an important tool to help you achieve your KPIs (Key performance Indicators). Whether your aims are to increase conversions, pull in more unique users, or grow your customer base, PPC is a way to achieve this by placing your online offering in front of the right people at the right time.
PPC Auditing & Reporting
Getting a brand new PPC advertising campaign off the ground is only half the story. It is all very well having one, but if it isn’t managed correctly it will add to your marketing budget but not necessarily your bottom line.
Once a PPC campaign is live it’s vital to keep a close eye on it and fine tune the details by analysing bid strategy, search terms, and your all-important ROI. PPC auditing and reporting is a critical part of any PPC strategy, making your ad spend transparent and allowing accurate eviews and a more effective allocation of your budget.
Google Ads display advertising
Display advertising takes your PPC campaign and delivers it on a wide range of varied platforms. The users you reach via this method may not have searched for your specific product or service, but they may be browsing related content or media. It is a numbers game - if you reach a very large number of people, even a low percentage of them responding to your ad is a big number!
Display adverts are a form of online promotion and they can take the form of text or other rich media such as imagery and video.
Google Ads search advertising
Identifying the most powerful search terms to promote your online presence, means you can design an effective bid strategy to help you appear near the top of a search engine results page (or SERP). Achieving this can impact hugely on your online status and business bottom line.
PPC for Remarketing
PPC remarketing campaigns reconnect with interested users and aim to draw them back into your conversion funnel. These campaigns harness browser cookies to gently remind users of a product or website they once visited and nudge them back in that direction.
